Dubai, UAE
CLIENT
Diageo
PROJECT TYPE
Retail
YEAR
2022
Agency Collaboration
C161
Overview
A sensory tasting room designed for Bombay Sapphire, transforming the brand’s botanical heritage into an immersive journey of discovery, flavour and craftsmanship.
CHALLENGE
The challenge was to move beyond a conventional tasting experience and create a space that could communicate Bombay Sapphire’s distinctive botanical story in an engaging and memorable way.
APPROACH
The experience was built around the world of botanicals, using layered textures, natural elements and immersive displays to guide visitors through the ingredients and craftsmanship behind Bombay Sapphire.
RESULT
The result was an intimate, immersive tasting environment that turned Bombay Sapphire’s botanical story into a multi-sensory brand experience.
