Dubai, UAE
CLIENT
Suntory Global Spirits
PROJECT TYPE
Events & Exhibitions
YEAR
2025
Agency Collaboration
Brand Box Global
Overview
A contemporary English garden brought to life for Sipsmith Gin, creating an immersive trade show experience rooted in botanical craft, London heritage and the spirit of the brand.
CHALLENGE
The challenge was to turn Sipsmith’s botanical and artisanal story into a memorable physical experience that could stand out within a busy trade show environment.
APPROACH
The concept reimagined the booth as a contemporary English garden, using lush greenery, orange trees, botanical elements, layered textures and a refined emerald-and-copper palette to create a sense of discovery and craft.
RESULT
The result was an inviting brand destination that transformed Sipsmith’s botanical world into an immersive spatial experience, bringing together nature, craftsmanship and strong visual identity.
