Dubai, UAE
CLIENT
Suntory Global Spirits
PROJECT TYPE
Events & Exhibitions
YEAR
2025
Agency Collaboration
Brand Box Global
Overview
An immersive launch experience for Roku Sakura Bloom Gin at Attiko Dubai, bringing the delicate beauty of Japanese spring to life within a contemporary rooftop setting.
CHALLENGE
The challenge was to translate the fleeting beauty of Sakura season into an elevated nightlife experience, while staying true to Roku’s Japanese heritage and refined botanical character.
APPROACH
The concept blended Japanese tradition with Dubai’s contemporary rooftop energy through blush-pink lighting, floral projections and immersive visual storytelling. The space was designed to feel elegant, ephemeral and distinctly Roku.
RESULT
The result was a sophisticated launch environment that transformed Attiko into a modern Sakura celebration, creating a memorable setting for guests to discover and experience Roku Sakura Bloom.
Executed Pictures
A modern Sakura celebration, bringing Roku’s Japanese craft and seasonal spirit to life at Attiko Dubai.
Project Collaboration
