Dubai, UAE
CLIENT
Diageo
PROJECT TYPE
Retail
YEAR
2025
Agency Collaboration
Brand Box Global
Overview
A premium retail display created for Johnnie Walker Blue Label Ice Chalet, bringing the limited-edition whisky to life through an immersive alpine-inspired experience.
CHALLENGE
The challenge was to translate the Ice Chalet’s world of luxury, winter and ski culture into a compact retail experience while keeping Johnnie Walker Blue Label at the heart of the display.
APPROACH
The concept brought the alpine world into retail through ski-lift inspired forms, frosted finishes, puffer textures and warm ambient lighting, creating a striking contrast between the cold landscape and the warmth of a winter lodge.
RESULT
The result was a distinctive retail statement that transformed a product display into an immersive Ice Chalet experience, while showcasing the limited-edition Perfect Moment bottle bag as a collectible luxury accessory.
Project Collaboration
