Turkey, Istanbul
CLIENT
Jägermeister
PROJECT TYPE
Retail
YEAR
2024
Agency Collaboration
Brand Box Global
Overview
A retail island display designed for Jägermeister to showcase its expanding product portfolio, including the newly launched Jägermeister Orange, within one bold and cohesive brand experience.
CHALLENGE
The challenge was to differentiate multiple Jägermeister variants within a single display while maintaining a strong, instantly recognisable brand identity and making each product easy to discover.
APPROACH
The display was structured with each face dedicated to a specific variant, using layered shelving, angled product placement and colour segmentation to create visual hierarchy and a dynamic retail presence.
RESULT
The result was a flexible and impactful island display that gave each Jägermeister variant its own identity while bringing the complete portfolio together as one strong retail statement.
