Goa, India
CLIENT
Pernod Ricard
PROJECT TYPE
Activations
YEAR
2021
Agency Collaboration
C161
Overview
A contemporary tavern concept for Imperial Blue, inspired by Goa’s laid-back susegad lifestyle and designed as a social space for drinking, dining and unwinding.
CHALLENGE
The challenge was to capture the informal charm of a traditional Goan tavern while giving it a fresh, youthful identity that felt relevant to Imperial Blue and today’s consumer.
APPROACH
The design combined Imperial Blue’s signature blue-and-white palette with relaxed seating, a dedicated bar and playful social elements such as carrom. The result was designed to feel familiar, vibrant and distinctly Goan without becoming overly traditional.
RESULT
The concept created a modern interpretation of the Goan tavern—bringing together brand identity, local character and social interaction in a space built around the simple idea of slowing down and enjoying the moment.
