Delhi, India
CLIENT
Suntory Global Spirits
PROJECT TYPE
Retail
YEAR
2022
Agency Collaboration
C161
Overview
A collection of branded collateral designed for Roku Gin, translating its Japanese heritage and refined visual identity into a cohesive set of premium brand touchpoints.
CHALLENGE
The challenge was to create collateral that felt distinctly Roku while maintaining a consistent premium aesthetic across different formats and consumer touchpoints.
APPROACH
The design focused on Roku’s Japanese-inspired visual language, combining clean layouts, considered typography and subtle cultural cues to create collateral that felt refined, contemporary and authentically Japanese.
RESULT
The result was a cohesive suite of brand materials that extended Roku’s identity beyond the bottle, creating a consistent and elevated experience across its communication touchpoints.
