Dubai, UAE
CLIENT
Suntory Global Spirits
PROJECT TYPE
Events & Exhibitions
YEAR
2025
Agency Collaboration
Brand Box Global
Overview
A vibrant Jim Beam activation at Taste of Dubai, bringing together bourbon, music and social experiences to create a lively brand destination within the festival.
CHALLENGE
The challenge was to create a space that felt distinctly Jim Beam while standing out within the energy of a busy food and lifestyle festival, attracting visitors beyond a conventional bar experience.
APPROACH
The design centred around the Jim Beam Bourbon Bar, complemented by a mixtape-inspired photo moment and live performances. Music became a key part of the spatial experience, connecting the brand’s personality and heritage with the social energy of the festival.
RESULT
The activation transformed the Jim Beam presence into a vibrant social hub, giving festivalgoers a place to discover the bourbon, engage with the brand and connect through music and shared experiences.
Project Collaboration
